THE MASTER
Master Tourism Management
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The programme offers general business courses to provide the broader economic perspective expected of qualified economists, such as strategic and financial management. We will then build on this with specialised tourism management courses (such as the system of tourism, tourism trends, sustainable development and tourism planning, international hotel and hospitality management, and marketing management in tourism) that will provide comprehensive knowledge of the interconnections within the tourism industry, visitor economy processes, strategies, and sustainability issues. Additionally, across the programme, you will gain in-depth knowledge of management methods and tools in the fields of hotel and hospitality management, event organisation, and destination management.
The aim of our Masters degree program in Tourism Management is to train tourism professionals with professional competencies and knowledge, who will independently be able to: perform planning, decision-making and management functions in the areas of tourism; analyze the operations of the economic areas concerned, prepare concepts, plans and studies related to supply and organizational development, implement development projects and to manage enterprises and institutions.
Students who successfully complete the Masters degree in Tourism Management will have the following skills and be able to:
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Confidently integrate and creatively apply theoretical and practical knowledge of the tourism sector and the economy in general,
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Interpret tourism knowledge in a multicultural and global context,
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Think strategically and innovatively for successful decision-making and problem-solving,
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Effectively manage and cooperate within an organizational framework, exploiting synergies between tourism cooperation networks,
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Communicate convincingly at a high level, in both written and oral, and
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Utilize an ethical approach to economic problems based on environmental and social responsibility.
Among other things, our Masters degree enables you to perform the following tasks at a higher level:
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organization and management of tourism enterprises (accommodation, event organizers, airlines, restaurants …)
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creating a tourism strategy or marketing plan for municipalities, regions
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experience-based development of tourist attractions (e.g. festivals, cultural heritage, national parks …)
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launching tourism businesses based on modern business models.
THE STUDY PROGRAMME
THE UNIVERSITY
NHL Stenden University
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TNHL Stenden University of Applied Sciences challenges its students, staff and partners to reach beyond existing solutions and possibilities, to discover and develop their talents so as to contribute to social progress. Design Based Education is the educational philosophy; learning by doing together with the work field, lecturers and fellow students. NHL Stenden forms an international community where students share and develop their individual views and talents to connect and explore. NHL Stenden’s main campus is located in Leeuwarden.
SUMMARY
DURATION
2 year
LOCATION
Budapest, Hungary
DEGREE
Tourism Management MSc
KEY WORDS
Dynamic, international, Applied
KEY SUBJECTS
Business Statistics and Decision Analysis, Strategic Management and Planning, Research Methodology and Creativity Development, Economic and Financial Policy, ...